You focus on brand value and successfully instill a young and playful brand image in your customers' minds. Their perception of SEC TVs' overall design improves. Your campaign does not significantly impact conversion, but the improved brand image increases the product's average order value.

Your four performance indexes—advance notification requests (Cold), traffic (Warm), sales volume (Hot), and product reviews (Owner)—are taken into account throughout the CEJ. Through continuous improvement and monitoring during the campaign, focusing on clearly-defined performance indexes, you attain your goals across all stages of CEJ.

Thanks to the buzz about the opportunity to buy an SEC smart TV at a bargain price, many MZ customers join your live commerce show, increasing SEC's cold customers. However, many Generation MZ customers perceive SEC's live commerce campaign as an event space for the company's smart TV bargain sale.